Our People

Operational Board

Theadora Beniacar

Over 35 years of experience in management and board roles in Israel and Australia, including the Australian Prudential Regulation Authority, and the NSW Justice Health & Forensic Mental Health Network.

Daniel Buchen

Social entrepreneur in the field of safety education, public awareness, and emergency response. Founder of three non-profits, with ten years of professional experience in business development. 

Advisory Board

Advisory Board Members are invited to join the Advisory Board for their skills, experience, and contributions that align and extend the Amuta’s scope and intended impact. It is a voluntary role.

Zvi (Tzvika) Tsoran

Asst. Fire Commissioner (Ret’d), Lt. Col. (Res.) 

Former Head of the National Israel Fire &Rescue Authority Training Academy; former Commander of the College of Command and Staff, IDF; former Head of Department, Training & Development of Ground Force Command, IDF. Zvi is currently Vice President of a tech company.

Dr Shiri ZemahShamir

A widely published economist, with a specialization in the economics of the risk of wildfires. Currently heads the Economic Sustainability track at Reichman University.

Legal & Finance

Assaf Bitton – Legal Advisor

Over 20 years of representing non-profit organizations. Specializing in the

fields of sport, education, academia, and culture.

Zohar Noymark – CPA

Deputy Mayor of Holon, Chairman of the Mei Shikma Corporation, and Chairman of the Association of Water and Sewage Corporations.

Founders Circle

The Founders Circle honors and recognizes people who have demonstrated great commitment and significant impact either by donating their time or financial support, their connections, and sage, insightful advice, their wisdom and enthusiasm and energy.


Uri Gobey – Digital Ops & Business Development – International

Uri has over 15 years of Israel Advocacy experience coupled with open source intelligence (OSINT). Documenting events related to Hasbara, IDF and general life in Israel has been his main focus. Uri is an avid political and military analyst who runs various groups with senior members of the Ministry of Defense, Ministy of Foreign Affairs, IDF spokesperson, Israeli police spokesperson, Knesset members and Directors of top Zionist organizations. Uri also spends a lot of time connecting people as well as using his vast network to promote important and meaningful initiatives.